Case Studies

Client: VECCI (2009)

Project: Carbon Down SME weekly column

Challenge:VECCI were trying to identify some activities to educate their small and medium sized business customers on carbon reduction activities.

Brand Shaper suggested the development of a weekly column for promoting through VECCI and  Carbon Down’s newsletters and web sites,  and through syndicating it via a vast number of channels.


Solution: Sustainability and carbon reduction thought leadership development and copy writing. Brand Shaper writes a weekly column educating and advising small and medium enterprises on sustainability and carbon, and on what they can do to implement sustainable business practices.

Deliverables:

  • Weekly educational and advisory articles
  • Case studies of Carbon Down participants

Results:

  • The column has been syndicated to 55 associations and industry bodies and reaches 350,000 Victorian SME’s.
  • The column has received exceptional feedback from partners and small to medium businesses

 
VECCIE

CASE STUDIES: BRANDING | COMMUNICATION | GRAPHIC DESIGN | TRAINING & EDUCATION | PARTNERSHIPS | EVENTS
Shaping Sustainable Brands and Communications