Case Studies

Client:VECCI / Carbon Down(2009)

Project: Carbon Down Partnership Video

Challenge:VECCI through its Carbon Down program invests in a variety of partnerships, both high profile and low key, to educate and motivate small and medium business to reduce carbon and embed sustainable business practices.
Carbon Down wanted to communicate the success of its partnership program to Government and Industry CEO’s at a showing in Parliament House.
Brand Shaper was requested to create a 4 minute video explaining the Partnership Programs and showcasing a selection of partnership. Brand Shaper was given an extremely tight budget of $10,000.

Solution: Brand Shaper developed a script allowing for use of existing carbon footage, stills, stock video and photos combined with strong branding and key messages.
The creative concept was built and then animated to give the impression of a high quality seamless video.
The video was delivered in an exceptionally tight time frame and received very good feedback.

Deliverables:

• Script development
• Graphic Design from concept to animation
• Management of voice over recording
• Production management
• 4 minute seamless video creation

Results:

• “Thank you so much for finishing the video and dropping it off this morning – it looks brilliant!  You’ll be pleased to hear that I don’t have one single change to request, it’s all praise! “
• “Good news – my CEO loved it.”