Case Studies

Client: Rumbalara Green Precinct (2008)

Project: Identity Creation

Challenge: The younger members of the aboriginal community drew a long-necked turtle on a gum leaf with great enthusiasm, then asked Brand Shaper to convert a photograph of their creation into a logo that could be used in traditional print and online media.

Solution: Brand Shaper created a multi-purpose logo, while trying not to lose the hand-made quality of the original piece. The logo could not lose quality when enlarged (for example for signage) and still be easy to read when used small (ie on a website).

Deliverables:

• Logo
• Stationery
• Powerpoint Presentation Template