Case Studies

Client: Rise Up (2009)

Project: Promotional flyer and poster

Challenge:Rise Up in conjunction with Anti-Poverty Week wanted to run a campaign promoting Fair Trade certified organic cotton and the ethical production of business shirts. Part of proceeds from each sale will go to charities working to alleviate poverty and hardship.

Brand Shaper were asked to develop a promotional piece and a poster for the campaign.

Solution: Brand Shaper focused on developing communication that resinated with the target market of professionals whilst clearly communicating the product differentiation. Style and fashion needed to be blended with the ethical message.

Deliverables:

• Promotional postcard
• Promotional poster