Case Studies

Client: OneSteel

Project: 2010 Sustainability Report Launch

Challenge: OneSteel created their first stand alone Sustainability Report and were looking at how to launch it into market. As OneSteel had not previously communicated its holistic sustainability activities, this presented a good opportunity to engage both internally and externally with OneSteel stakeholders.

Solution: Brand Shaper commenced with a company wide sustainability activity review to capture any further activity that had not been communicated in the Sustainability Report. Through the review, Brand Shaper managed to identify over 200 sustainability activities carried out at various OneSteel sites. The review was followed by an Executive Engagement Briefing. Next Brand Shaper developed an internal and external engagement strategy and action plan focused on leveraging the sustainability report and additional activities amongst key stakeholders. On review of the strategy, OneSteel requested that Brand Shaper manage the implementation of the engagement strategy.

Deliverables:

• Company wide sustainability review
• Executive Engagement Briefing
• OneSteel strategic engagement plan focused on maximising return on investment in launching the Sustainability Report.

• Implementation of the engagement plan. Included in the implementation were the following:

• OneSteel journey map
• Digital & print summary report
• Intranet / e-guide content development
• Internal & external  launch EDM
• External database collation
• Launch FAQ’s
• Community announcements
• PR activity
• Distribution to media