Case Studies

Client: The Heytesbury District Landcare Network (HDLN) (2010)

Project: Sponsorship Direct Mail piece and Prospectus

Challenge: The Heytesbury District Landcare Network Create a direct mail campaign to engage prospective sponsors in supporting the Heytesbury District Landcare Network projects.

The target group are decision makers in large companies who are visually savvy and busy people.

Solution: Brand Shaper created a campaign called "Wish you were here". First, a small run of a printed postcard that folds out into a long landscape, with stunning images of Victoria's landscape - the areas where HDLN run their conservation projects. This was followed up by a prospectus - interactive in the first instance, with a small amount of printed copies for a select group.

Deliverables:

• A direct mail postcard
• A digital prospectus, with a small run of printed versions.