Case Studies

Client: Energy Advice (2010)

Project: Brand Refresh

Challenge:EnergyAdvice deals with major Australian and international businesses assisting them in all their energy (electricity, gas and other) related matters through advisory and project services.

As a rapidly growing company EnergyAdvice recognised that it was time for a refresh of their identity whilst retaining their heritage. EnergyAdvice's refreshed brand look and feel needed to take into account the changing dynamics of the energy market and allow them to clearly portray their business to an Australian and international market. In line with the brand refresh a complete update of EnergyAdvice's collateral and marketing material was needed.

Solution: Understanding the importance of heritage and continuance, Brand Shaper created a fresh brand look & feel while maintaining the key essence of what set EnergyAdvice apart from its competitors. The triangle gave EnergyAdvice a distinctive identity and rather than removing this uniqueness Brand Shaper brought it to life adding depth, energy and character. Injecting energy, movement and professionalism into the revised brand and look and feel created an easily recognizable and unique identity, that would be easy to apply to all current and future collateral.

Deliverables:

• Logo
• Stationery & Corporate Brochure
• Signage and Office Murals
• In-house templates: Reports and Presentations
• Product Brochures
• Email Footer