Case Studies

Client: City of Monash (2008)

Project: Educational Brochures

Challenge: Research identified that pollutants were being washed down drains and sinks, with the majority coming from a strip of restaurants and assorted businesses and the remainder coming from residential. The multicultural area consisted of residents from diverse backgrounds and language groups with many speaking English as a second language.

The brochures were part of a campaign that involved direct liaison with the identified businesses as well as distribution within the general area.

Solution: Stormwater education (2007). Two brochures communicating the impacts of residential and commercial pollution to the local water ways. We produced pictorial based communication that would be more efficient in engaging the linguistically diverse target group. The brochure illustration shows an average business owner and an average homeowner and highlights the issues, then shows a direct link between their business and the waterways. We also provided solutions for alternatives to the behaviour in English and translated some sections into 3 languages.

Deliverables:

• Project management
• Concept development and creative direction
• Illustration
• Graphic design
• Print management to minimise impacts