Case Studies

Client: Australian Youth Climate Coalition (AYCC)

Project: "Switched on Schools" Brand identity and partner sponsorship prospectus development.

Challenge: The AYCC approached Brand Shaper to gain advisory and assistance on developing an approach to gain sponsorship for a new program in development - Switched on Schools.

The initial work carried out by AYCC required a significant rethink in brand development and sponsorship presentation.

Solution: On review of initial material, Brand Shaper suggested that the brand logo required revisiting to create strength and stand out. Brand Shaper created a strong logo and brand identity for "Switched on Schools" that gave it a professional yet target market appropriate look. Brand Shaper provided feedback and input into the "Switched on Schools" prospectus content as well as developed the look and feel for the prospectus. We wanted the prospectus to demonstrate the energy, enthusiasm yet professionalism of AYCC in a smart design.

Deliverables:

• "Switched on Schools" brand design
• "Switched on Schools" partnership prospectus