The most successful brands make a lasting impact. They touch people through creating perceptions and associations through their colour, shapes, messages, experiences and when possible touch, taste and smell, but most importantly they create feelings and memories.
A great brand is a lifelong friend that you can trust and rely on. We believe in creating brands that embrace sustainability and are in returned embraced for their sustainability.
Working together with the Business Shaper team, our sustainability strategists, we assist you in scoping the pathway on integrating sustainability as a core brand value. We will detail a realistic business case for sustainability and identify the impact areas within your business to ensure that sustainability is embedded and filters through to every consumer touch point.
Working in such a highly integrated manner allows us to scope step by step the processes, business rules and behaviours that require implementation to create a truly sustainable brand.
Through the development of a strategic brand position for your products and programs, we ensure that your message is embedded in both your internal and external communication and activities.
We assist companies by ensuring strategic alignment of sustainable initiatives with brand and communications, the implementation of brand and communication strategies and the development of communication materials.
- Brand risk assessment
- Identify sustainable & environmental activity
- Develop brand strategy, position & name
- Project manage brand implementations
- Manage brand launches (internal & external)
- Manage & undertake brand reviews & audits
- Manage rebranding projects
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